Friday, December 21, 2012
Ball Homes is proud to have a group of Realtors who specialize in making the Ball Homes experience one that is smooth and worry-free. Each month, we will be highlighting one of our top real estate agents in the Lexington, Louisville, or Knoxville areas; recognizing the hard work they do for our company and the people we serve.
Realtor Greg Back was the top producing real estate agent for the Lexington area for November 2012. Greg is a Ball Homes Specialist for the Lexington area and has extensive experience with new construction and existing residential properties. We were able to talk to Greg about his successes in his real estate career as well as other areas in his life.
Having a 26 year track record, Greg attributes much of his success to listening to his client’s needs and wants, then formulating a plan to help them achieve their goals. He feels that the more you know, the better connection you have with your client and the trust grows from there. It is a nuts-and-bolts formula that has served him well. He has grown his network from this basic concept and has become known locally as “the Hard Working Nice Guy”. Helping his clients achieve their goals is paramount to Greg. “Their success is my success.” He also says that he continually strives to improve and stay on top of the cutting edge with trending issues and topics through training classes offered by LBAR (Lexington Bluegrass Association of Realtors)
Goals are something that Greg uses, not only for his clients, but also himself. “I start each year with a road map and results plan. I review them every two weeks to make sure I’m on-course. If I need to make changes or revisions, I can do that easily because I know what I’m working toward.” He also gives credit for his successes to his wife, Deborah. She is also a local Realtor with Milestone Realty Consultants. “My wife and I talk a lot about how we can better serve our clients by working smarter and using time management. We collaborate on many issues to better serve our clients, but as with most married couples, we also edit each other. Deborah is a little more creative with her ‘why not?’ mindset and I have a little more ‘if-it-ain’t-broke-don’t-fix-it’ mentality. I think other married couples can relate, especially our clients!”
Motivation is something that is hard to maintain in the real estate business, but Greg has a secret for keeping his sights high while the market is still recovering. “I’ve always played sports, so I definitely like to win, but I’ve come to realize that it’s okay to be #2 every once in a while. I try to find people that are very good at what they do and I try to shadow them. I want to be the best I can be, so I try to ‘chase the rabbits’ and emulate the skills and procedures that work best.”